Allan Mayer’s Weblog

Posts Tagged ‘wordpress

 Here are ideas and links that I have compiled and had sent to my blog over the last couple of months about how to promote your POD or small press published book. Each subject has been dealt with in greater detail on previous postings, but I thought it would be useful to bring them all together here.

So, let’s start at the beginning:

Plan your marketing strategy

1)  https://allanmayer.wordpress.com/2008/11/09/planning-for-success/  

(Be methodical: You might want to make a marketing pyramid like the one described in this post, and add the ideas below to it, crossing off each one as you achieve it.)

Work on having a positive mental attitude

Marketing your book will need perseverence- how about getting a confidence coach? I can recommend:

2) lynn@lynngrocott.com

 Book promotion/ showcasing  sites

 3) http://gwendafox.web.officelive.com/bookshop.aspx 

4)  AllThat.tv

 5) http://www.authortree.com/About%20AuthorTree

 6) Speaking appointments- local writers’ groups, round tables, etc.

 hints from published authors/ professionals

7)  www.deankoontz.com 

8) http://websitemakeoverworkshop.com/    (C.F.Jackson)

9)  http://www.juliamccutchen.com/

10) http://www.howpublishingreallyworks.blogspot.com/

11) https://allanmayer.wordpress.com/2008/11/07/tips-from-published-authors-1/

12) https://allanmayer.wordpress.com/2008/11/12/tips-from-published-authors-2/

13) https://allanmayer.wordpress.com/2008/11/23/tips-from-published-authors-3/

14) https://allanmayer.wordpress.com/2008/12/02/tips-from-published-authors-4/

15) https://allanmayer.wordpress.com/2008/12/13/tips-from-published-authors-5/

16) Contact local bookshops

 17) Make some promotional bookmarks- hand them out, leave them around.

Subscribe to Writers’ newsletters:

18)  http://www.juliamccutchen.com

19)  http://www.geoffthompson.com/

make an ‘audiobook’ on YouTube

20)  http://www.youtube.com

21) Link up with a charity.

22)  Talk About it…  (without getting boring!) friends and acquaintances will buy your book and will sell more through word of mouth.

Read books on marketing

 (and follow their advice:)

23) http://www.amazon.co.uk/Frugal-Book-Promoter-What-Publisher/dp/193299310X/ref=pd_sim_b_5 

24) Highly recommended by publishing professionals is Alison Baverstock’s ‘Marketing Your Book.’  (Used copies are currently available on Amazon at 44p plus p&p):

http://www.amazon.co.uk/gp/offer-listing/0713659653/ref=sr_1_olp_7?ie=UTF8&s=books&qid=1229895322&sr=1-7

25)  Send a press release to local newspaper(s)

Put out an online press release 

26)     http://www.pressreleasehome.com/    

27) Contact local radio stations

28) Write a blog

29)  https://allanmayer.wordpress.com/2008/12/07/blogging/

increase your blog hits

30)  www.pingmyblog.com

31)  www.ping-o-matic.com  

32)  www.pingoat.com  

33)  http://alphainventions.com/ .

34)  Build a Website

35) email your friends

and get them to email theirs (Keep it with friends and friends of friends to avoid SPAM!)

 Talk about your book on social networking sites such as

 36) www.facebook.com 

37) www.myspace.com

38) www.wayn.com

and business networking sites such as:

39)  http://www.linkedin.com/ 

40)  http://www.ecademy.com/ 

41) http://www.ryze.com/  

 42) http://www.naymz.com/  

43) http://www.aboutus.org/Soflow.com 

44)  http://sta.rtup.biz/

45) http://www.lookuppage.com

Other online places:

46) www.friendsreunited.com 

47) www.ezinearticles.com 

48) College Allumni sites

49) Local community sites

 For an absolute treasure trove of online bookmarketing look at:

50) http://www.bauuinstitute.com/Marketing/Marketing.html

 

And remember:

Do Something every day…

Book marketing is for life, not just for Christmas.

 

 

 

 

 

 

Not only have I just had my first press release in a local newspaper, I also got an Online Press release approved  on  

 http://www.pressreleasehome.com/    –

thanks to Gwenda  Fox for that link. ( see her thread on marketing your book at:  http://www.youwriteon.com/forum/Marketing-your-book—Helpful-tips-only-Topic-12243-1.aspx )

This is what they had to say:

Hello Allan,

Congratulations! Your article has been approved by our moderators and is currently being displayed on PressReleaseHome.

We also have a site, www.booksbuyer.com, that is set up in the same way. It would be a good place to discuss every aspect of your book and your YouWriteOn experiences. The secret to this kind of web promotion strategy, is to use original content each time, we feel.Your article can be found at ‘Evil Villain’ Helps Children’s Charity. Feel free to link to it from your site. We would also recommend updating your press release with new information in the comment box at the bottom of the page. Search engines give extra weighting to new content.If you wish, you may yet help increase the exposure of your article by posting one of our buttons in your own website, blog or any other web service you may have a profile in.

PressReleaseHome.com Editorial Team

My first comment was from the booksbuyer arm of WordPress:

 http://www.booksbuyer.com

Good luck with your book and in promoting it. The YouWriteOn project sounds
fascinating and must be leaving some literary agents wondering what has happened
to their world of ivory towers! Still, this serves them right for sending you
all those rejections!

All I need now is a book to sell. And on that subject…

A Message from Ted Smith

I emailed Ted Smith at YouWriteOn at the weekend to see if the 3-4 days for my cover to be fixed was also the time by which it would be available. I received a very informative letter about the printing process, and the tweaks they would have to do to make my cover (which through no fault of my own was having resolution problems) publishable.

Is anyone going to tell me now that YWO are not concerned about quality?

 

 

 

I’ve only been blogging for a matter of months. A couple of friends who know a little bit about marketing independently advised me that if I was eventually going to have a published book on my hands one way to stop it from staying there was to start a blog.

Now I am aware in writing this that I am out here in Blogland, wandering through several giants who are far bloggier than I am. If this is the case please feel free to comment and correct me where I am wrong. I am also aware that this is being read by many relative newcomers, so hopefully this will be of help, written, as it is from the perspective not as an expert but of a relative newbie.

‘Blog’ comes from ‘Weblog.’ It can be about anything at all. Some people write regular accounts of their day to day lives, and I even heard of one lady who wrote so interestingly that she was approached by a publisher. This is bound to be rare, so cannot be your main purpose for blogging.

So why are you here? Before you go any further you may wish to look at the following article on the pros and cons of blogging: http://www.guardian.co.uk/money/2008/mar/08/workandcareers.graduates1

So you’ve decided to do a blog. Decide on your subject, but don’t feel dutybound always to write only on that. At the same time, do return to your subject after you have veered off, because if you are blogging about writing you may have built up a readership who just want to know about that, and will not return if you suddenly become the world authority on how to cook a courgette.

Also- keep it up. If you leave long gaps people will stop coming back. And don’t expect overnight success- your stats will be low to start with, until people 1) realise that you are there and 2) realise that you have something to give to them.

So how do you let people know about your blog?

First thing to do is to ‘ping’ every post you publish. Yes I thought it was a foreign language not so long ago, but do this and you will (Although not immediately) boost your traffic.

All you have to do is copy the blog URL (the thing beginning http:// at the top of the page) then go to one of the following sites:

www.pingmyblog.com   www.ping-o-matic.com   or www.pingoat.com   (the list is not exhaustive.)

Paste your URL into the relevant space, add your blog title, tick the boxes then press ‘Ping.’ Simple as that.

Another way of getting attention for your blog is to contribute to the forums, leaving a link to your blog. Don’t go on there with the sole intention of advertising- go on to contribute, to help, give advice and to learn. This has been my single biggest generator of traffic. Since contributing to forums such as YouWriteOn, How Publishing Really Works, Writer’ News and Absolute Write, the hits on my site have soared.

So which Blog do you use? Take your pick:

Blogger   WordPress  Live Journal   SelectaBlog  Blog Text.org   Now Blogging.net  Okay Blog.net  Dakota Blogs  Out Blogger  Blog Thing  Daria Be  Blogg Host.net   The Blogs.net

And good luck with your blogging!

Visit my Website at:  www.allanmayer.com


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