Allan Mayer’s Weblog

Posts Tagged ‘chorley

It went something like this…


Kathleen, a colleague of mine in another area said that she wanted to buy my book, but didn’t know how to use Amazon, so I offered to order her a copy.

The day it arrived, I signed it, and asked another colleague, Barbara, to pass it on to Kathleen. 


I was in a multi-agency meeting  at a local day centre. I gave my report, then Kevin, the convenor, asked me if there was anything else. Gripped by the madness that overtakes you when you have a book to sell, I asked if I could steal thirty seconds of the meeting to mention my book, did my ‘Elevator Speach’ and gave out the cards that I keep in my wallet.

Kevin asked if I had any copies of Tasting the Wind with me, because he would gladly buy one.

At that point I thought of the motto: never leave the house without one…


Barbara told me that she had passed the book on to Kathleen, but before doing so had read the prologue.

And she was hooked- could she buy one?

It just so happened that after missing the opportunity the day before I had one in my bag.

I had made a sale.

I was pleased.

But somewhere, deep down, I wonder about my sanity…


And thanks to readers of the Chorley Citizen- since appearing in this week’s edition my Amazon rankings have soared. Please drop me a line or say hello if you see me around town.

The Press Release can be seen HERE.


 Well, it’s actually the Chorley Guardian, but I’ve been working on creating eye-catching headlines.

The best thing about this is that the picture used in this press release was taken by my 13 year old foster-son, and I’m really proud that he has had a photo published in a newspaper. I went to his school yesterday, and they had been looking at my page on Amazon- I’m thinking of employing him as my marketing manager.





 For some reason I’m having a problem making the scan legible, so here is the text:


 A Chorley author whose first novel  had still not appeared two months after the promised launch date is now celebrating.

When his book Tasting the Wind failed to appear at Christmas, Allan Mayer, 48, contacted his publisher YouWriteOn to find that difficulties with reproducing the book’s cover were jeopardising its publication.


‘I was really disappointed,’ said Allan, ‘as my wife and I had designed the cover ourselves. I was offered another one, but I wasn’t very impressed with it. It was also starting to get embarrassing, as people who had seen the Guardian article in December had started to go into W.H. Smiths only to be told that the book wasn’t on their system.’


In the meantime Allan, who is a manager for Brothers of Charity Services, began to submit articles to an online ‘collaborative fiction’ experiment called Greyling Bay.

‘I wasn’t too optimistic about getting my work accepted there,’ said the writer. ‘Many of the contributors are well established novelists with a string of published works.’


But in an upturn of fortunes, Allan received an e-mail saying that his work had been accepted- the same week that he found that Tasting the Wind had surfaced on the Amazon book selling site. And thanks to the painstaking work of YouWriteOn director, Edward Smith, the book now displays the original cover.


Tasting the Wind is  available on, and can be ordered from W.H. Smiths and Waterstone’s bookshops. 50% of the author’s royalties will be donated to Derian House Children’s Hospice.


For further details please visit


When writing a press release it is advisable to keep away from the subject of your book altogether. Talk about yourself, the troubles you have had in trying to get your work published. That way you will have more of a chance of getting press coverage- it’s how newspapers work.

This is the previous press release:


Does it Work?

Well, since my latest press release appeared my rankings on Amazon have shot up from 125,000 to 16,000, so thanks very much to readers of the Chorley Guardian- please let me know what you think, and if you see me round town say hello.

Nothing to do with anything else on this blog, but I thought it worth a mention: I saw something unusual last night. It was only about seven o’clock, but I had already been looking up into the sky because Venus was brighter than I had ever seen it.

I went out to the garage, looked up and saw coming over the house what at first I thought was a rocket (of the firework variety.) But it was silent, had an incredibly long tail and seemed to just keep on going, not up but across the sky, until it broke up without a sound.

I’ve seen shooting stars before, but this was different. Was it a meteorite?

Must go now… three guys on camels at the door.

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