Allan Mayer’s Weblog

Posts Tagged ‘charity

There is such an air of expectancy- and a significant amount of anxiety- on the YouWriteOn website and message boards at the moment.

Is Publishing Your Book an Uphill Struggle?

Is Publishing Your Book an Uphill Struggle?

 

 

 Firstly, there was an announcement that writers will be being contacted next week (Between 9-12th December) with information about the publication of their books.

 Secondly, some books have already started to appear on Amazon- they cost £7.99, although I’m not sure what length they are. According to Ted Smith priority has been given to a number of writers who had managed to arrange book store signings. One has apparently also gained the attention of the national press.There is also a question of whether the books will be available from Amazon before Christmas.

 Thirdly, YouWriteOn is giving 10% of their profits to the ‘Sightsavers’ charity. (See:  http://www.youwriteon.com/info/youwriteon-sightsavers-donations.aspx )

I have blogged before about authors associating their work with a charity:

https://allanmayer.wordpress.com/2008/11/18/a-win-win-marketing-tip/.

  Not only does the charity benefit, but it also provides additional publicity, which provides more sales, which benefits the charity etc. etc. etc.

 

 WELL DONE YOUWRITEON!

advert-for-ttw2   www.allanmayer.com         

                        To buy

 ‘Tasting the Wind’ click:here   

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Has anyone else out there come across Alpha Inventions.com? 

I got a referral from there yesterday and, out of curiosity, clicked on it.

All you have to do is submit your blog URL and it puts your blog into a reading cycle, displaying it for a short time so that viewers can visit if they like what they see. You can do this as many times as you want, and your blog hits will soar.

I don’t know yet how many of the hits are from people who are likely to return, but it certainly seems to increase traffic just after you’ve submitted.

To see what I’m talking about, visit http://alphainventions.com/ .

av9

Earlier this year I phoned the fundraising department of a local children’s hospice, ‘Derian House,’ and told them that I was an author seeking a publisher, and once my book was published I would like to give them a proportion of my royalties. They were very interested, and asked me to call back when I was about to be published.

So today I phoned back.

Now I’m not doing this because I’m particularly nice… OK, I am nice, and would like to think that I had contributed something to the kids at Derian… but linking up with a charity can be mutually beneficial for both the charity and the author.

If you are being published by anything but a major press, then you need exposure from as many angles as you can find. Do you support a charity? Has something touched your life which would naturally lead you to one?

All you need to do is phone their fundraising department and offer a proportion of the earnngs from your book. Don’t think of this as being in any way cynical- the charity will gain funds, and you will increase circulation at the same time as having on side someone whose job it is to market and promote a cause. The charity may even have a shop where you could sell copies. Explain to the fundraiser that you are publishing through a small press, and that sales depend solely upon the marketing that you -hopefully with their help- can achieve.

As a result of my phone call there will be an  article about me and ‘Tasting the Wind’ in the next Dderianhouse_logoerian House  magazine. They will also be contacting a local newspaper.

So- more funds for the charity, free advertising, increased exposure and a slice of ‘feel good’ factor for you (not to mention that it makes you that little bit more interesting to the newspapers.)

It’s a win-win situation…

and you won’t come across many of those!


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