Allan Mayer’s Weblog

Posts Tagged ‘book

Book Marketing Serendipity

Posted by: allanmayer on: June 1, 2009

Serendipity, as any fan of Arthur C. Clarke will tell you, is the act of finding something while looking for something else.
A couple of things have happened over the past fortnight which tell me that my marketing campaign for Tasting the Wind is taking a new direction.
One of the joys of being published through a small [...]

The Poster Campaign

Posted by: allanmayer on: May 4, 2009

 
This is my ‘Tasting the Wind’ poster, which is now enjoying its first outing. It’s a humble beginning, but since W.H. Smiths won’t stock my book I’ve had to find other outlets.
The first is on a bookstall on Chorley Market, right across from Smiths, and by the end of this week it should be appearing [...]

Marketing Your POD or Self-Published Book

Posted by: allanmayer on: April 22, 2009

 
I have spent the last twelve months researching ideas about book promotion.
The fruits of my labours (and advice gratefully received from other writers) can be found below.
BUT BE WARNED:
The number of ideas and links below may look overwhelming, so before you start to use them you need to formulate a structured marketing campaign. To [...]